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Hida beef is a must-try when visiting Gifu Prefecture. Hida beef cattle are carefully raised in the natural environment of Gifu Prefecture, nestled among the Northern Alps. It has won numerous prestigious awards, including the All Japan Wagyu Beef Competition, often referred to as the "Wagyu Olympics."
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For those who want to easily sample Hida's local specialties, the food stall area is highly recommended. Among them, the goheimochi made with Hida's brand rice "Gin no Mikazuki" is particularly recommended. Hida's brand rice "Gin no Mikazuki" is a variety of rice called "Inochi no Ichi" from Gifu Prefecture
Gin no Mikazuki (branded rice)
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We'll be enjoying piping hot rice cooked with "Gin no Mikazuki," a brand of rice characterized by its lustrous shine and chewy texture, served with a raw egg on top. "Gin no Mikazuki," a brand of rice from Hida, is a variety called "Inochi no Ichi," grown in the Hida region of Gifu Prefecture and the surrounding Nakayama area
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Please be sure to purchase fresh Hida vegetables at our direct sales corner. Hida's rice, vegetables, livestock products, and fruits are grown using the unique natural blessings of Hida, including the large temperature difference between day and night, the cool climate, and the abundant and delicious water
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We offer a wide selection of Hida's famous local sake, perfectly suited to the season. Takayama, with its pure water and harsh winters, has a long history of sake brewing. Just as each region has its own culture and tradition, so too does Japanese sake..